DNA TECH
PROJECT
BRAND BUILDING AND 360° MARKETING EXECUTION
DNA Tech, a tech company focused on POS solutions for retail, expanded its horizons by testing the scalability of its technology in the cannabis retail sector. To test the scalability of the tech, we built in-house EC and retail channels under the brand REBUD. We oversaw offline and offline marketing executions, managed merchandising and inventory for retail locations, and developed the pitch strategy for their SaaS platform.
DELIVERABLES
- CAMPAIGN KEY VISUALS
- EC SITE & APP UPDATES
- BRAND COPYWRITING
- DIGITAL & OOH ADS
- BRAND GIFT BOX
- INVENTORY MANAGEMENT
- STORE MERCHANDISING
- IN-STORE FLYERS
- VISUAL MERCHANDISING ASSETS
- SNS CONTENT
- TRAINING DOCUMENTS
- BRAND CONCEPT VISUALS
PROJECT SUMMARY | KEY TASKS
- FY2021 FULL DATA AUDIT
- 2 YEAR IMC STRATEGY
- BUDGET MANAGEMENT (>$3.5M)
- AGENCY TRAINING & CREATIVE BRIEFING
- DIGITAL AGENCY MANAGEMENT
- INVESTOR DECK BUILDING
- LOCAL BUSINESS COLLABORATIONS
- STORE MERCHANDISING AND VISUAL
- INVENTORY MANAGEMENT
- STAFFING & STAFF TRAINING
- APP & WEBSITE UI/UX OPTIMIZATION
- WEBSITE AND AD ASSET DRAFTING
