BULK HOMME
PROJECT
BULK HOMME EU LAUNCH CAMPAIGN
BULK HOMME, Japan's leading men’s skincare brand, expanded its presence into the EU to leverage an exclusive partnership with Kylian Mbappé. To ready the brand for entry into an extremely competitive skincare market, we created POP assets for the trade marketing channel, managed the partnership with Mbappé’s team, produced localized assets for online and offline media, and handled accounts with distribution partners.
DELIVERABLES
- CAMPAIGN VIDEOS
- BRAND & EC WEBSITE
- CAMPAIGN KEY VISUALS
- DIGITAL & OOH ADS
- BRAND GIFT BOX
- BRAND COPYWRITING
- AMBASSADOR MANAGEMENT
- VISUAL MERCHANDISING ASSETS
- SNS CONTENT & STAGING
- IN-STORE FLYERS
- IN-STORE MERCHANDISING
PROJECT SUMMARY | KEY TASKS
- FY2020 SALES TARGET STRATEGY
- CAMPAIGN CONCEPT BUILDING
- CREATIVE AGENCY RECRUITMENT
- AGENCY TRAINING & CREATIVE BRIEFING
- BRAND AND EC SITE PRODUCTION
- AFFILIATE AGENCY MANAGEMENT
- BRAND AMBASSADOR MANAGEMENT
- MERCHANDISING & VISUAL ASSETS
- DISTRIBUTER ACCOUNT MANAGEMENT
- BUDGET MANAGEMENT (>$2M)
- BRAND COPYWRITING
- BRAND TRAINING
- 6-MONTH LAUNCH IMC
