UNIQLO
PROJECT
UNIQLO VIETNAM OPENING CAMPAIGN | *completed in conjunction with hand-selected local agency Rice Creative
In 2019, UNIQLO opened its first store in Ho Chi Minh City, entering Vietnam's growing fashion retail market alongside established competitors Zara and H&M. To distinguish UNIQLO from its competitors, we focused on building a campaign that embodied qualities representative of the Saigonese community. The key concept, "Elevate Everyday," aimed to showcase the vibrant lifestyles of Saigonese locals through UNIQLO's simple yet elegant LifeWear.
DELIVERABLES
- POP ASSETS
- MICROSITES
- CAMPAIGN KEY VISUALS
- DIGITAL & OOH ADS
- SHOPPING BAG
- LOGO PLAY
- LOCAL BUSINESS COLLABS
- CAMPAIGN CONCEPT VIDEOS
- BRANDED NOVELTIES
- BUILDING WRAP
- CAMPAIGN PAMPHLET
PROJECT SUMMARY | KEY TASKS
- CREATIVE AGENCY RECRUITMENT
- CAMPAIGN CONCEPT DRAFTING
- CASTING & PRE-PRODUCTION
- 6-MONTH IMC LAUNCH STRATEGY
- AGENCY TRAINING & CREATIVE BRIEFING
- LOCAL MANAGER TRAINING
- LOCAL BUSINESS COLLAB COORDINATION
- CREATIVE ASSET & NOVELTY DRAFTING
- MICROSITE & AD ASSET DRAFTING
- FINAL AGENCY CONTRACT DRAFTING
- BUDGET MANAGEMENT (>$5M)
- PRODUCTION PROJECT MANAGEMENT
- C-SUITE PRESENTATION (2 ROUNDS)
- STYLING & SAMPLE MANAGEMENT
